Acknowledgements
About the Research
CMG Partners conducted qualitative in-depth interviews with senior marketing executives and Agile experts for more than 40 U.S. companies between July and October 2013.
CONTRIBUTORS: We are deeply grateful to the following individuals and organizations for sharing their time and unique insight for this report.
Travis ArnoldFounder Harbinger Labs
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Brenna LenoirMarketing Group Manager TeleSign
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Lisa ArthurCMO, Applications Teradata Corporation
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Ann LewnesSVP and CMO Adobe
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Jonathan BecherCMO SAP
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Larry LightInterim Chief Brand Officer Intercontinental Hotels Group
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Bob BoehnleinGM, Marketing Operations Teradata Corporation
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Rohn Jay MillerStrategic Consultant Independent
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Scott Brinker Cofounder and CTO ion interactive
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Betty NoonanCMO, North America Panasonic Corporation of NA
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Allison Cerra VP, Marketing Alcatel-Lucent
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Allen OlivoVP, Global Brand and Paypal
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John CommonCEO/Chief Strategist Intelligent Demand
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May PetryVP, Digital Marketing HP
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Bill CroninVP, Marketing WeddingWire
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Marc PritchardGlobal Marketing and P&G
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Paul CullingVP, Alliances VersionOne
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Jon RussoFounder B2B Fusion Group
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Frank DaysVP, Marketing Correlsense
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Michael SahotaCertified Scrum Coach Agilitrix
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Stuart EcclesCTO and Cofounder Made by Many
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Adam SandmanDirector Inflectra Corporation
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Jim EwelCEO InDemand Interpreting
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Denis SisonVP, Global Marketing The Hershey Company
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Jason FallsVP, Digital Strategy CafePress
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Rich SmithCMO Ditech
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William HartSVP and Chief Strategy Cliffs Natural Resources
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Leslie SnavelyVP, Marketing and Corporate CHG Healthcare Services
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Brian KagenEVP and CMO Medifast
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Ramon SotoSVP and CMO Magellan Health Services, Inc.
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Jascha Kaykas-WolffCMO Mindjet
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Elisa SteeleEVP, Strategy and CMO Jive Software
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Dave KimbellCMO and EVP U.S. Cellular
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Celia StokesEVP and CMO K12
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Joe KingVP, Marketing EPAM Systems
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Harit TalwarEVP, President of Discover Financial Services |
Kirsten Knipp VP, Brand and Bigcommerce
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Tom Vogl CMO The Clymb |
Bob KrautSVP and Global CMO Papa John’s International Inc.
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Steve WalkerFormer CMO Sony Mobile Communications
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Teresa KrollFormer Chief Marketing Build-A-Bear Workshop
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Kim WellsChief Marketing and Scottrade
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Tobias LeeCMO Thomson Reuters Tax and Accounting
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Arra Yerganian CMO University of Phoenix
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