Acknowledgements

About the Research

CMG Partners conducted qualitative in-depth interviews with senior marketing executives and Agile experts for more than 40 U.S. companies between July and October 2013.

CONTRIBUTORS:  We are deeply grateful to the following individuals and organizations for sharing their time and unique insight for this report. 

Travis Arnold

Founder

Harbinger Labs 

 

Brenna Lenoir

Marketing Group Manager

TeleSign

 

Lisa Arthur

CMO, Applications

Teradata Corporation

 

Ann Lewnes

SVP and CMO

Adobe

 

Jonathan Becher

CMO

SAP

 

Larry Light

Interim Chief Brand Officer

Intercontinental Hotels Group

 

Bob Boehnlein

GM, Marketing Operations

Teradata Corporation

 

Rohn Jay Miller

Strategic Consultant 

Independent

 

Scott Brinker

Cofounder and CTO

ion interactive

 

Betty Noonan

CMO, North America

Panasonic Corporation of NA

 

Allison Cerra

VP, Marketing

Alcatel-Lucent

 

Allen Olivo

VP, Global Brand and 
Marketing Communications 

Paypal

 

John Common

CEO/Chief Strategist

Intelligent Demand

 

May Petry

VP, Digital Marketing

HP

 

Bill Cronin

VP, Marketing

WeddingWire

 

Marc Pritchard

Global Marketing and 
Brand Building Officer

P&G

 

Paul Culling

VP, Alliances

VersionOne

 

Jon Russo 

Founder

B2B Fusion Group

 

Frank Days

VP, Marketing

Correlsense

 

Michael Sahota

Certified Scrum Coach

Agilitrix

 

Stuart Eccles

CTO and Cofounder

Made by Many

 

Adam Sandman

Director 

Inflectra Corporation

 

Jim Ewel 

CEO

InDemand Interpreting

 

Denis Sison

VP, Global Marketing 
Excellence 

The Hershey Company

 

Jason Falls

VP, Digital Strategy

CafePress

 

Rich Smith

CMO

Ditech

 

William Hart

SVP and Chief Strategy
and Marketing Officer

Cliffs Natural Resources

 

Leslie Snavely

VP, Marketing and Corporate 
Business Development

CHG Healthcare Services

 

Brian Kagen

EVP and CMO

Medifast

 

Ramon Soto

SVP and CMO

Magellan Health Services, Inc.

 

Jascha Kaykas-Wolff

CMO

Mindjet

 

Elisa Steele

EVP, Strategy and CMO

Jive Software

 

Dave Kimbell

CMO and EVP

U.S. Cellular

 

Celia Stokes

EVP and CMO

K12

 

Joe King

VP, Marketing 

EPAM Systems

 

Harit Talwar

EVP, President of
U.S. Cards

Discover Financial Services

Kirsten Knipp

VP, Brand and 
Product Marketing

Bigcommerce

 

Tom Vogl

CMO

The Clymb

Bob Kraut

SVP and Global CMO 

Papa John’s International Inc.

 

Steve Walker

Former CMO

Sony Mobile Communications

 

Teresa Kroll

Former Chief Marketing 
and Entertainment Bear

Build-A-Bear Workshop

 

Kim Wells

Chief Marketing and
Digital Officer

Scottrade

 

Tobias Lee

CMO

Thomson Reuters Tax and Accounting

 

Arra Yerganian

CMO

University of Phoenix